Chevrolet Green Bay Packers Sweepstakes

Chevrolet 2023

As part of a vehicle sweepstakes collaboration between Chevrolet and the Green Bay Packers, I was initially responsible for conceptualizing the logos. Two logos were required: one for vertical applications and another for horizontal use. The objective was to create designs that were both engaging and easily readable.

In addition to developing the logos, we needed to establish a complementary identity for our messaging. My team and I utilized parallel rhombuses, using the same angle as the Chevy bowtie, in the signature Packers colors as the central design element. We then incorporated eligible vehicles stacked atop these rhombuses, creating a cohesive and visually engaging presentation.

GCD John Vetter / CD Jacob Rosenburg / ACD Alex Sheldon / Senior Designer Christiana Azmy / Senior Designer Chris Ossowski