BrightDrop Grocery Shop

BrightDrop 2022

BrightDrop, an electric delivery system developed by General Motors, sought to make a strong impression at an upcoming automotive show. The strategy involved creating a detailed faux supermarket stocked with BrightDrop-themed grocery items, such as cereal and dish soap. I was asked to design the final labels, which featured the company’s blue hues, gradient pipes, and information about BrightDrop. Each label was meticulously applied to every item in the marketplace, covering existing labels.

Clients were so moved by the final product that they were brought to tears.

CD Helene Harley Kenny