Buick TOGETHXR NCAA Women’s Soccer College Cup

Buick 2022

Despite progress toward gender equality, female athletes still lack visibility compared to men. Women make up 40% of athletes but receive under 10% of sports media coverage. As the auto brand with the most female owners and a longtime NCAA sponsor, Buick launched #SEEHERGREATNESS to elevate female athletes and inspire fans. Partnering with TOGETHXR, a media company founded by sportswomen, Buick introduced #SEEHERGREATNESS Huddles—engaging discussions with influential athletes.

New screens were needed to promote the huddle effectively and warmly welcome fans to the NCAA Women’s Soccer College Cup. They were essential in providing visuals and key information to attendees for the engaging talk with soccer stars Ashlyn Harris and Sydney Leroux, hosted by journalist Brooke Baldwin.

Senior Creative Director Anne Moore

Videos by TOGETHXR